Hospitality Branding

Hospitality Branding PDF Author: Chekitan Dev
Publisher: Cornell University Press
ISBN: 0801465702
Category : Business & Economics
Languages : en
Pages : 192
Book Description

by the preeminence of the brand. Hospitality firms today use their brand identities to generate brand value, hoping to leverage the presence of a brand in the marketplace to attract customers, breed customer loyalty, and, ideally, ...


Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management PDF Author: Haemoon Oh
Publisher: Routledge
ISBN: 1136399968
Category : Business & Economics
Languages : en
Pages : 576
Book Description

A positive brand image also has specific implication for the pricing, distribution, and promotion activities related to branding (Keller, 1993). Brand loyalty Brand loyalty is defined as 'the attachment that a customer has to a brand' ...


Employer Branding for the Hospitality and Tourism Industry

Employer Branding for the Hospitality and Tourism Industry PDF Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
ISBN: 1789730694
Category : Business & Economics
Languages : en
Pages : 216
Book Description

Talent management in hospitality and tourism in Scotland: Operational implications and strategic actions. International Journal of Contemporary Hospitality Management, 20(7), 820–830. McConway, G. (2018). Stop micromanaging your hotel ...


Hospitality Marketing

Hospitality Marketing PDF Author: David Bowie
Publisher: Routledge
ISBN: 1317403487
Category : Business & Economics
Languages : en
Pages : 410
Book Description

The goal of most marketing communication is to influence customer demand by raising the target audience«s awareness of the hospitality brand and building expectations of the hospitality experience. Marketing communication«s end goal ...


Hospitality Marketing

Hospitality Marketing PDF Author: David Bowie
Publisher: Routledge
ISBN: 0750652454
Category : Business & Economics
Languages : en
Pages : 350
Book Description

A hospitality brand immediately distinguishes one company's product from competitors'. Branding is a core concept in hospitality marketing. Brands help customers to identify what the product or company stands for.


The Routledge Companion to International Hospitality Management

The Routledge Companion to International Hospitality Management PDF Author: Marco A. Gardini
Publisher: Routledge
ISBN: 0429762178
Category : Business & Economics
Languages : en
Pages : 432
Book Description

further provides brief evidence relating to branding strategies opted in the selected Indian hotel chains. ... A hospitality company must formulate its basic strategic brand principles in view of two central themes, which are brand ...


Hospitality and Tourism

Hospitality and Tourism PDF Author: Norzuwana Sumarjan
Publisher: CRC Press
ISBN: 1138001511
Category : Technology & Engineering
Languages : en
Pages : 636
Book Description

2 IRAN AND HOTEL BRANDING It is noted that hospitality sector is a key point in the development of tourism industry and service quality is an elusive and abstract construct that is difficult to define and measure.


The Emerald Handbook of Luxury Management for Hospitality and Tourism

The Emerald Handbook of Luxury Management for Hospitality and Tourism PDF Author: Anupama S. Kotur
Publisher: Emerald Group Publishing
ISBN: 1839829001
Category : Business & Economics
Languages : en
Pages : 576
Book Description

However, the luxury marketers are re-evaluating the swings in consumer preferences and aspirational drives towards luxury brands (Kapferer & Laurent, 2016) and are re-strategising their brand initiatives by embedding 'sense of ...


International Hospitality Management

International Hospitality Management PDF Author: Alan Clarke
Publisher: Routledge
ISBN: 113639401X
Category : Business & Economics
Languages : en
Pages : 400
Book Description

It takes a long time to develop a positive brand image in the minds of consumers. Many of the top hospitality brands have been around since the 1950s or even longer. Brands provide consumers with quality assurance, ...


Sustainability in the Hospitality Industry

Sustainability in the Hospitality Industry PDF Author: Willy Legrand
Publisher: Taylor & Francis
ISBN: 1317426592
Category : Business & Economics
Languages : en
Pages : 524
Book Description

Reputation. A positive perception of a brand in the mind of consumers shapes a brand value. In the hospitality business, service reputation encompasses various aspects, ranging from the quality of service to the deployment of marketing ...