Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1854
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Book Description
Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1854
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : EDGAR (Information retrieval system)
Languages : en
Pages : 358
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Book Description
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Food additives
Languages : en
Pages : 306
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Conditional sales
Languages : en
Pages : 102
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Book Description
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520081802
Category : Business & Economics
Languages : en
Pages : 725
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Book Description
Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields
Author: Eric Forte
Publisher: ABC-CLIO
ISBN: 1598846116
Category : Language Arts & Disciplines
Languages : en
Pages : 227
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Book Description
This succinct, comprehensive sourcebook provides everything needed to start, maintain, and provide service for a business collection, and to research virtually any business topic.
Author: Richard E. Bopp
Publisher: ABC-CLIO
ISBN: 1591583748
Category : Language Arts & Disciplines
Languages : en
Pages : 743
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Book Description
Reflecting the dramatic changes shaped by rapidly developing technologies over the past six years, this new fourth edition of "Reference and Information Services" takes the introduction to reference sources and services significantly beyond the content of the first three editions. In Part I, Concepts and Processes, chapters have been revised and updated to reflect new ideas and methods in the provision of reference service in an era when many users have access to the Web. In Part II, "Information Sources and Their Use," discussion of each source type has been updated to encompass key resources in print and on the Web, where an increasing number of freely available sources join those purchased or licensed by libraries. A number of new authors are contributors to this new edition, bringing to their chapters their experience as teachers of reference and as practitioners in different types of libraries. Discussions of services in Part I integrate digital reference as appropriate to each topic, such as how to conduct a reference interview online using instant messaging. Boxes interspersed in the text are used to present scenarios for discussion, to highlight key concepts, or to present excerpts from important documents. Discussions of sources in Part II place more emphasis on designing effective search strategies using both print and digital resources. The chapter on selection and evaluation of sources addresses the changing nature of reference collections and how to evaluate new types of sources. Each chapter concludes with an updated list of additional readings to guide further study. A new companion website will provide links to Web-accessible readings and resources as well as additional scenarios for discussion and example search strategies to supplement those presented in the text.
Author: Doris Morris Maxfield
Publisher: Gale Group
ISBN:
Category : Computer service industry
Languages : en
Pages : 1268
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Book Description
Author: David G. Bauer
Publisher: Rowman & Littlefield
ISBN: 1475810113
Category : Education
Languages : en
Pages : 360
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Book Description
This book breaks down the sometimes overwhelming and difficult task of creating a successful grant winning proposal into a series of clear and definable steps that lead to grant success. The implementation of these pro-active grant steps results in government, foundation and corporate grants success. Whether you are with a non-profit organization, a school district, or an institution of higher education, this step-by-step process will demystify the grants process and help you become a confident and knowledgeable grantseeker. Researching the grantor, reviewing previously funded proposals, and making pre-proposal contact with the funding source are just a few of the pro-active steps that will help to assure you that what you propose is right for the grantor and that the grantor should therefore select you to fund. The exhibits/worksheets in The “How To” Grants Manual further support this successful system. If your organization or institution wants to increase your success in attracting grants, this book if for you. From operating grants to technology to research, this book will help you outline your plan for success.
