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Hospitality Branding

Hospitality Branding PDF Author: Chekitan Dev
Publisher: Cornell University Press
ISBN: 0801465702
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

Hospitality Branding

Hospitality Branding PDF Author: Chekitan Dev
Publisher: Cornell University Press
ISBN: 0801465702
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

The Routledge Companion to International Hospitality Management

The Routledge Companion to International Hospitality Management PDF Author: Marco A. Gardini
Publisher: Routledge
ISBN: 0429762178
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.

Hospitality Upgrade

Hospitality Upgrade PDF Author:
Publisher:
ISBN:
Category : Hospitality industry
Languages : en
Pages :

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Branding Services

Branding Services PDF Author: N. M. Shanthi
Publisher:
ISBN:
Category : Branding (Marketing)
Languages : en
Pages : 213

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Book Description
Services are differentiated from products, based on certain unique characteristics that they posses like intangibility, perishability, inseparability and heterogeneity. Due to these inherent characteristic features, the strategies for marketing services a

Hospitality

Hospitality PDF Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages :

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Cross-Cultural Brand Personality and Brand Desirability

Cross-Cultural Brand Personality and Brand Desirability PDF Author: Corinna Colette Vellnagel
Publisher: Springer Nature
ISBN: 3658311789
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

Brandweek

Brandweek PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :

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Lodging, Restaurant and Tourism Index

Lodging, Restaurant and Tourism Index PDF Author:
Publisher:
ISBN:
Category : Food service management
Languages : en
Pages :

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HotelBusiness

HotelBusiness PDF Author:
Publisher:
ISBN:
Category : Hotel management
Languages : en
Pages :

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Developments

Developments PDF Author:
Publisher:
ISBN:
Category : Real estate management
Languages : en
Pages :

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