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Brand Management with Social Media: In Service Industry

Brand Management with Social Media: In Service Industry PDF Author: Shahriyar Humbatov
Publisher: diplom.de
ISBN: 3954899833
Category : Business & Economics
Languages : en
Pages : 123

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Book Description
It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social networks, blogging, microblogging, photo and video sharing support brand managers to create relevant contents to promote the brand facilities / amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the social media tools such as Facebook (social networks), Twitter (microblogging), Instagram (photo sharing), YouTube (video sharing) and WordPress (blogging). In this research paper, it is highly possible that one can find a very useful facts how to use the services of chosen Social media Platforms to create Brand Awareness and build Brand Loyalty of the existing enterprise.

Brand Management with Social Media: In Service Industry

Brand Management with Social Media: In Service Industry PDF Author: Shahriyar Humbatov
Publisher: diplom.de
ISBN: 3954899833
Category : Business & Economics
Languages : en
Pages : 123

View

Book Description
It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social networks, blogging, microblogging, photo and video sharing support brand managers to create relevant contents to promote the brand facilities / amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the social media tools such as Facebook (social networks), Twitter (microblogging), Instagram (photo sharing), YouTube (video sharing) and WordPress (blogging). In this research paper, it is highly possible that one can find a very useful facts how to use the services of chosen Social media Platforms to create Brand Awareness and build Brand Loyalty of the existing enterprise.

Global Strategic Management in the Service Industry

Global Strategic Management in the Service Industry PDF Author: Saloomeh Tabari
Publisher: Emerald Group Publishing
ISBN: 1801170835
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions PDF Author: Charitha Harshani Perera
Publisher: Springer Nature
ISBN: 9811950172
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Integrating Social Media into Business Practice, Applications, Management, and Models

Integrating Social Media into Business Practice, Applications, Management, and Models PDF Author: Lee, In
Publisher: IGI Global
ISBN: 1466661836
Category : Business & Economics
Languages : en
Pages : 325

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Book Description
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Strategic Uses of Social Media for Improved Customer Retention

Strategic Uses of Social Media for Improved Customer Retention PDF Author: Al-Rabayah, Wafaa
Publisher: IGI Global
ISBN: 1522516875
Category : Business & Economics
Languages : en
Pages : 311

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Book Description
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

Competitive Social Media Marketing Strategies

Competitive Social Media Marketing Strategies PDF Author: Ozuem, Wilson
Publisher: IGI Global
ISBN: 1466697776
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Strategic Corporate Communication in the Digital Age

Strategic Corporate Communication in the Digital Age PDF Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations PDF Author: Ahmet Bulent Ozturk
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635492
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

The Resident 2015 (Cayman Islands)

The Resident 2015 (Cayman Islands) PDF Author: Acorn Publishing Co. Ltd.
Publisher: Acorn Publishing Co. Ltd.
ISBN:
Category : Reference
Languages : en
Pages : 399

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Book Description
This Cayman Islands guide is crammed packed with vital information about moving, living and working in the Cayman Islands. Now in its twelfth year, this guide has proven to be invaluable to both new and existing Cayman residents. The guide has 30 chapters spread over 396 pages and covers topics such as: Moving to Cayman Finding jobs Immigration considerations Buying or renting real estate Building and improving your home Preparing for hurricanes What schools and further education options are available How to set up a business Recreational activities (diving, boating, sports, etc.) Health facilities and considerations Cayman’s restaurant scene Social clubs and societies And a whole lot more! The information in the guide is meticulously researched and updated by a team of editors living in Cayman so you can be assured that you have the very best and latest information about the Cayman Islands at your fingertips. Enjoy!

Applying Predictive Analytics Within the Service Sector

Applying Predictive Analytics Within the Service Sector PDF Author: Sahu, Rajendra
Publisher: IGI Global
ISBN: 1522521496
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
Value creation is a prime concern for any contemporary business. This can be accomplished through the incorporation of various techniques and processes, such as the integration of analytics to improve business functions. Applying Predictive Analytics Within the Service Sector is a pivotal reference source for the latest innovative perspectives on the incorporation of analysis techniques to enhance business performance. Examining a wide range of relevant topics, such as alternative clustering, recommender systems, and social media tools, this book is ideally designed for researchers, academics, students, professionals, and practitioners seeking scholarly material on business improvement in the service industry.