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Branding Health Services

Branding Health Services PDF Author: Amy Ziegenfuss
Publisher: Jones & Bartlett Learning
ISBN: 9780834211759
Category : Medical
Languages : en
Pages : 268

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Book Description
Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.

Branding Health Services

Branding Health Services PDF Author: Amy Ziegenfuss
Publisher: Jones & Bartlett Learning
ISBN: 9780834211759
Category : Medical
Languages : en
Pages : 268

View

Book Description
Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.

EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY

EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY PDF Author: Shiny Kochummen & K S Suresh Kumar
Publisher: Ashok Yakkaldevi
ISBN: 1435765192
Category : Art
Languages : en
Pages : 190

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Book Description
1.1 INTRODUCTION The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.

Brand Management with Social Media: In Service Industry

Brand Management with Social Media: In Service Industry PDF Author: Shahriyar Humbatov
Publisher: diplom.de
ISBN: 3954899833
Category : Business & Economics
Languages : en
Pages : 123

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Book Description
It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social networks, blogging, microblogging, photo and video sharing support brand managers to create relevant contents to promote the brand facilities / amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the social media tools such as Facebook (social networks), Twitter (microblogging), Instagram (photo sharing), YouTube (video sharing) and WordPress (blogging). In this research paper, it is highly possible that one can find a very useful facts how to use the services of chosen Social media Platforms to create Brand Awareness and build Brand Loyalty of the existing enterprise.

Brand Management

Brand Management PDF Author: Paolo Popoli
Publisher: BoD – Books on Demand
ISBN: 953513597X
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

The Routledge Companion to Financial Services Marketing

The Routledge Companion to Financial Services Marketing PDF Author: Tina Harrison
Publisher: Routledge
ISBN: 1134095627
Category : Business & Economics
Languages : en
Pages : 606

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Book Description
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Marketing Financial Services

Marketing Financial Services PDF Author: Mike Wright
Publisher: Routledge
ISBN: 113638023X
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Trading Services in the Global Economy

Trading Services in the Global Economy PDF Author: Juan R. Cuadrado Roura
Publisher: Edward Elgar Publishing
ISBN: 1781009937
Category : Business & Economics
Languages : en
Pages : 301

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Book Description
This book provides one of the first interdisciplinary reviews of the relationship between services, globalisation and trade liberalisation as we enter the twenty-first century. Written by academics and policymakers, it contains a detailed analysis of the characteristics of service trade and of recent and current service trade negotiations.

Employer Branding and its Impact on Employee Retention in Automobile Service Provider

Employer Branding and its Impact on Employee Retention in Automobile Service Provider PDF Author: Ms. Ritika Gupta Dr. Saroj Kumar Sahoo
Publisher: Archers & Elevators Publishing House
ISBN: 8194517095
Category : Antiques & Collectibles
Languages : en
Pages :

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Book Description


Job Coach-Life Coach-Executive Coach-Branding-Letter & Resume-Writing Service

Job Coach-Life Coach-Executive Coach-Branding-Letter & Resume-Writing Service PDF Author: Anne Hart
Publisher: iUniverse
ISBN: 153200043X
Category : Self-Help
Languages : en
Pages :

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Book Description
Here's how to start your personal service business. Develop an icon, logo, and motto for your coaching clients. As a job or career coach, an executive coach, or a life coach, you will be presenting and classifying your client's competencies, writing resumes, cover letters, and creating a wide variety of business correspondence including sales letters, news releases, and direct mail copy. You will be planning events for your clients and their prospective employers. You'll need to really work a room to find clients as well as niches or jobs for clients when networking at professional associations and trade shows. Most frequently, you'll be asked to write, evaluate, and repackage resumes, cover letters, and other summaries of qualifications of your clients. A resume is a summary of qualifications. A career coach helps clients find success by taking step-by-step detailed, concrete strategies that solve specific problems, get results, and reach a defined goal. A resume writing business online can be combined with a career coaching enterprise. The steps are outlined here for you to follow in chronological order to open and operate a resume-writing service business and also a career coaching enterprise, online from your home, mobile location, or office. You can telecommute online and still help people find direction by offering information, training, or consulting services. Here's how to open an online business at home presenting and packaging your clients' competencies. Make your living writing resumes, business letters, and being a job coach. Help clients obtain appoints for interviews that may eventually lead to finding work. Write and repackage resumes and all types of business correspondence-from cover letters and follow-ups to direct mail or trade show sales letters.

Blackface: Personal Branding, Leadership Development, and Service Advisory Tips for Emerging Black Leaders

Blackface: Personal Branding, Leadership Development, and Service Advisory Tips for Emerging Black Leaders PDF Author: Pamela D. Smith
Publisher: Pamela D. Smith
ISBN: 1737789655
Category : Art
Languages : en
Pages : 86

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Book Description
African-American needs more representation. It's empowering to see those who look like you leading in their homes, communities, social circles, and careers. This is why building a personal brand is so important for black-faces. This book equips African-Americans with practical tools to build a personal brand develop as a leader, and serve with excellency. In this book you will learn: -Why it's vital for Blacks to think big, win big, and develop a big brand -Personal development tips to be a self-leader -How leadership at homes helps with leading in society -The importance of community service and it's impact -How to be an influencer in your social circle -How to stand out amongst your colleagues -the framework for creating a personal brand strategy that will elevate your life, business, ministry, and career