Engineered to Sell

Engineered to Sell PDF Author: Jan L. Logemann
Publisher: University of Chicago Press
ISBN: 022666029X
Category : History
Languages : en
Pages : 352

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Book Description
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.

Engineered to Sell

Engineered to Sell PDF Author: Jan L. Logemann
Publisher:
ISBN: 022666015X
Category : Consumers
Languages : en
Pages : 352

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Book Description
The mid-twentieth-century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to "American" consumer capitalism.

Designed to Sell

Designed to Sell PDF Author: Alessandra Wood
Publisher: Routledge
ISBN: 0429796633
Category : Architecture
Languages : en
Pages : 196

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Book Description
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Sell Options Like An Engineer

Sell Options Like An Engineer PDF Author: Kevin Hamilton
Publisher: Tiblio, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 16

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Book Description
A truly great software engineer does not hope for success. A truly great software engineer designs success into their process. In every process, there is the happy path scenario, whatever happens when everything goes right, and then there are many other scenarios. The software has to be written for all scenarios. As such, the methodology presented here discusses all scenarios that can take place after you place a trade and even takes those scenarios into account in the very design of the trades (the strategies). I believe this is the best way to trade options and that this follows the intent of the existence of the options markets to begin with. Everything we do, suggest, or talk about goes with the flow of the markets. Everything is risk defined, and everything is rather low anxiety. This book isn’t about how fast you can react to market changes, or how good you are at adjusting your positions to keep your options out of the money. Use this book to guide you through the methodology that I follow everyday to reduce my cost basis and generate income while I sleep by selling options.

Biotechnology and Genetic Engineering

Biotechnology and Genetic Engineering PDF Author: Facts On File, Incorporated
Publisher: Infobase Publishing
ISBN: 1438130821
Category : Biotechnology
Languages : en
Pages : 364

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Book Description
Provides a history of biotechnology and genetic engineering, biographies of important figures in the field, an annotated bibliography and an index for the researcher's use.

The Illuminating Engineer

The Illuminating Engineer PDF Author:
Publisher:
ISBN:
Category : Lighting
Languages : en
Pages :

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Book Description


Chemical Engineering Economics

Chemical Engineering Economics PDF Author: D.E. Garrett
Publisher: Springer Science & Business Media
ISBN: 9401165440
Category : Science
Languages : en
Pages : 432

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Book Description
least, the author wishes to thank his constantly helpful wife Maggie and his secretary Pat Weimer; the former for her patience, encouragement, and for acting as a sounding-board, and the latter who toiled endlessly, cheerfully, and most competently on the book's preparation. CONTENTS Preface / iii 1. INTRODUCTION / 1 Frequently Used Economic Studies / 2 Basic Economic Subjects / 3 Priorities / 3 Problems / 6 Appendixes / 6 References / 6 2. EQUIPMENT COST ESTIMATING / 8 Manufacturers' Quotations / 8 Estimating Charts / 10 Size Factoring Exponents / 11 Inflation Cost Indexes / 13 Installation Factor / 16 Module Factor / 18 Estimating Accuracy / 19 Estimating Example / 19 References / 21 3. PLANT COST ESTIMATES / 22 Accuracy and Costs of Estimates / 22 Cost Overruns / 25 Plant Cost Estimating Factors / 26 Equipment Installation / 28 Instrumentation / 30 v vi CONTENTS Piping / 30 Insulation / 30 Electrical / 30 Buildings / 32 Environmental Control / 32 Painting, Fire Protection, Safety Miscellaneous / 32 Yard Improvements / 32 Utilities / 32 Land / 33 Construction and Engineering Expense, Contractor's Fee, Contingency / 33 Total Multiplier / 34 Complete Plant Estimating Charts / 34 Cost per Ton of Product / 35 Capital Ratio (Turnover Ratio) / 35 Factoring Exponents / 37 Plant Modifications / 38 Other Components of Total Capital Investment / 38 Off-Site Facilities / 38 Distribution Facilities / 39 Research and Development, Engineering, Licensing / 40 Working Capital / 40

INDIA ON SALE PART 2

INDIA ON SALE PART 2 PDF Author: Bharat Somal
Publisher: BHARAT SOMAL
ISBN:
Category :
Languages : en
Pages : 300

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Book Description
This is Part 2 of INDIA ON SALE Series and clearly depicts how world is being recolonized, specially INDIA

Engineering Project Management

Engineering Project Management PDF Author: Neil G. Siegel
Publisher: John Wiley & Sons
ISBN: 1119525799
Category : Technology & Engineering
Languages : en
Pages : 424

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Book Description
A hands-on guide for creating a winning engineering project Engineering Project Management is a practical, step-by-step guide to project management for engineers. The author – a successful, long-time practicing engineering project manager – describes the techniques and strategies for creating a successful engineering project. The book introduces engineering projects and their management, and then proceeds stage-by-stage through the engineering life-cycle project, from requirements, implementation, to phase-out. The book offers information for understanding the needs of the end user of a product and other stakeholders associated with a project, and is full of techniques based on real, hands-on management of engineering projects. The book starts by explaining how we perform the actual engineering on projects; the techniques for project management contained in the rest of the book use those engineering methods to create superior management techniques. Every topic – from developing a work-breakdown structure and an effective project plan, to creating credible predictions for schedules and costs, through monitoring the progress of your engineering project – is infused with actual engineering techniques, thereby vastly increasing the effectivity and credibility of those management techniques. The book also teaches you how to draw the right conclusions from numeric data and calculations, avoiding the mistakes that often cause managers to make incorrect decisions. The book also provides valuable insight about what the author calls the social aspects of engineering project management: aligning and motivating people, interacting successfully with your stakeholders, and many other important people-oriented topics. The book ends with a section on ethics in engineering. This important book: Offers a hands-on guide for developing and implementing a project management plan Includes background information, strategies, and techniques on project management designed for engineers Takes an easy-to-understand, step-by-step approach to project management Contains ideas for launching a project, managing large amount of software, and tips for ending a project Structured to support both undergraduate and graduate courses in engineering project management, Engineering Project Management is an essential guide for managing a successful project from the idea phase to the completion of the project.

Biomaterials and Nanotechnology for Tissue Engineering

Biomaterials and Nanotechnology for Tissue Engineering PDF Author: Swaminathan Sethuraman
Publisher: CRC Press
ISBN: 1315351951
Category : Medical
Languages : en
Pages : 352

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Book Description
Nanotechnology and high-end characterization techniques have highlighted the importance of the material choice for the success of tissue engineering. A paradigm shift has been seen from conventional passive materials as scaffolds to smart multi-functional materials that can mimic the complex intracellular milieu more effectively. This book presents a detailed overview of the rationale involved in the choice of materials for regeneration of different tissues and the future directions in this fascinating area of materials science with specific chapters on regulatory challenges & ethics; tissue engineered medical products.