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Marketing Concepts and Strategies

Marketing Concepts and Strategies PDF Author: Cengage Learning
Publisher:
ISBN: 9781473760271
Category :
Languages : en
Pages :

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Book Description

Marketing Concepts and Strategies

Marketing Concepts and Strategies PDF Author: Cengage Learning
Publisher:
ISBN: 9781473760271
Category :
Languages : en
Pages :

View

Book Description


Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases PDF Author: K. Douglas Hoffman
Publisher: Cengage Learning
ISBN: 1305855590
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing, Concepts, Strategies, and Decisions

Marketing, Concepts, Strategies, and Decisions PDF Author: David J. Reibstein
Publisher: Prentice Hall
ISBN:
Category : Marketing
Languages : en
Pages : 684

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Book Description


Strategic Marketing

Strategic Marketing PDF Author: Russell Abratt
Publisher: Routledge
ISBN: 0429951558
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Marketing:Concepts & Strategies (12Th Ed.)

Marketing:Concepts & Strategies (12Th Ed.) PDF Author: William M. Pride
Publisher: Dreamtech Press
ISBN: 9788177225204
Category :
Languages : en
Pages : 610

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Book Description
The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan

Marketing

Marketing PDF Author: Sally Dibb
Publisher:
ISBN: 9781473725126
Category : Marketing
Languages : en
Pages : 816

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Book Description
Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.

Marketing Concepts and Strategies

Marketing Concepts and Strategies PDF Author: Sally Dibb
Publisher:
ISBN: 9781408032145
Category : Marketing
Languages : en
Pages : 815

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Book Description
Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field

Marketing Concepts and Strategies in the Next Decade

Marketing Concepts and Strategies in the Next Decade PDF Author: Leslie W. Rodger
Publisher: John Wiley & Sons
ISBN:
Category : Marketing
Languages : en
Pages : 248

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Book Description


Marketing

Marketing PDF Author: J. R. McColl-Kennedy
Publisher:
ISBN: 9780170077408
Category : Marketing
Languages : en
Pages : 712

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Book Description


Marketing Strategy for Startups

Marketing Strategy for Startups PDF Author: Paul ONU
Publisher: Independently Published
ISBN: 9781670407146
Category :
Languages : en
Pages : 78

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Book Description
Marketing strategy has evolved tremendously over the years. In this era of unprecedented technology innovations which has impacted greatly on how businesses operate, building a sustainable Marketing strategy requires good knowledge of modern trends in video content, social media stories, artificial intelligence (AI), augmented reality (AR), virtual reality (VR), BIG data and data-driven Marketing.In this book, the core Marketing concepts are explained in a very simple, easy to understand format, at the same time blending in the modern digital Marketing strategy, which is key to survival of modern Startup businesses.The book is basically a Startup guide to modern Marketing concepts and strategies with the sole objective of empowering Startup Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.