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Muster und Variation

Muster und Variation PDF Author: Martin Luginbühl
Publisher: Peter Lang
ISBN: 9783034305938
Category : Communication and culture
Languages : de
Pages : 292

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Book Description
Häufig wiederkehrende kommunikative Aufgaben werden mit Hilfe konventionalisierter sprachlicher Verfahren gelöst. Dabei richten sich die Textproduzierenden nach inhaltlichen und formalen Mustern, die in einer Sprachgemeinschaft zirkulieren. Die Muster werden aber nicht nur reproduziert, sondern auch kreativ variiert: In der Massenkommunikation müssen Beiträge zugleich vertraut und neuartig-eigenständig wirken, wenn sie sich vom übrigen Angebot am Markt abheben sollen. In der Individualkommunikation kann es reizen, in den eigenen Beiträgen - im Chat, in einer E-Mail oder im «Massen-Individualmedium» Blog - durch kreativen Umgang mit den Mustern sein Können unter Beweis zu stellen und sich so zu profilieren. Welche kommunikativen Praktiken schlagen sich in welchen kommunikativen Mustern nieder, und welche individuellen, gesellschaftlichen und kulturellen Verhaltensweisen werden dadurch weiter eingeschliffen oder verändert? Die Beiträge in diesem Band gehen diesen Fragen nach und stellen Untersuchungen vor zur Kommunikation mit Postkarten, Briefen, E-Mails, Chats, Blogs, Foren, Werbebildern, Fernseh-Comedies und Rundfunknachrichten.

Muster und Variation

Muster und Variation PDF Author: Martin Luginbühl
Publisher: Peter Lang
ISBN: 9783034305938
Category : Communication and culture
Languages : de
Pages : 292

View

Book Description
Häufig wiederkehrende kommunikative Aufgaben werden mit Hilfe konventionalisierter sprachlicher Verfahren gelöst. Dabei richten sich die Textproduzierenden nach inhaltlichen und formalen Mustern, die in einer Sprachgemeinschaft zirkulieren. Die Muster werden aber nicht nur reproduziert, sondern auch kreativ variiert: In der Massenkommunikation müssen Beiträge zugleich vertraut und neuartig-eigenständig wirken, wenn sie sich vom übrigen Angebot am Markt abheben sollen. In der Individualkommunikation kann es reizen, in den eigenen Beiträgen - im Chat, in einer E-Mail oder im «Massen-Individualmedium» Blog - durch kreativen Umgang mit den Mustern sein Können unter Beweis zu stellen und sich so zu profilieren. Welche kommunikativen Praktiken schlagen sich in welchen kommunikativen Mustern nieder, und welche individuellen, gesellschaftlichen und kulturellen Verhaltensweisen werden dadurch weiter eingeschliffen oder verändert? Die Beiträge in diesem Band gehen diesen Fragen nach und stellen Untersuchungen vor zur Kommunikation mit Postkarten, Briefen, E-Mails, Chats, Blogs, Foren, Werbebildern, Fernseh-Comedies und Rundfunknachrichten.

Participation in Public and Social Media Interactions

Participation in Public and Social Media Interactions PDF Author: Marta Dynel
Publisher: John Benjamins Publishing Company
ISBN: 9027268940
Category : Language Arts & Disciplines
Languages : en
Pages : 285

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Book Description
This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.

Manual of Romance Languages in the Media

Manual of Romance Languages in the Media PDF Author: Kristina Bedijs
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110314754
Category : Language Arts & Disciplines
Languages : en
Pages : 544

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Book Description
This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.

Handbook of Writing and Text Production

Handbook of Writing and Text Production PDF Author: Eva-Maria Jakobs
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110220679
Category : Language Arts & Disciplines
Languages : en
Pages : 435

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Book Description
Writing matters, and so does research into real-life writing. The shift from an industrial to an information society has increased the importance of writing and text production in education, in everyday life and in more and more professions in the fields of economics and politics, science and technology, culture and media. Through writing, we build up organizations and social networks, develop projects, inform colleagues and customers, and generate the basis for decisions. The quality of writing is decisive for social resonance and professional success. This ubiquitous real-life writing is what the present handbook is about. The de Gruyter Handbook of Writing and Text Production brings together and systematizes state-of-the-art research. The volume contains five sections, focussing on (I) the theory and methodology of writing and text production research, as well as on problem-oriented and problem-solving approaches related to (II) authors, (III) modes and media, (IV) genres, and (V) domains of writing and text production. Throughout the 21 chapters, exemplary research projects illustrate the theoretical perspectives from globally relevant research spaces and traditions. Both established and future scholars can benefit from the handbook’s fresh approach to writing in the context of multimodal, multi-semiotic text production.

Bridal-quest Epics in Medieval Germany

Bridal-quest Epics in Medieval Germany PDF Author: Sarah Bowden
Publisher: MHRA
ISBN: 1907322469
Category : Literary Criticism
Languages : en
Pages : 184

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Book Description
Konig Rother, Salman und Morolf, the Munchner Oswald and Grauer Rock (otherwise known as Orendel) have had a troubled position in the literary history of medieval Germany. Forced into a normative generic framework as either 'Minstrel Epic' (Spielmannsepik) or 'Bridal-quest Epic' (Brautwerbungsepik), these texts have been viewed conventionally according to an essentially teleological classification or a schematic ideal. Bowden challenges the premises of such a view with a detailed history of the textual scholarship, and revaluates these so called 'Bridal quests' on their own terms, offering detailed and suggestive readings of each work without the distortions or limitations inherent in the traditional interpretative model. Sarah Bowden is Powys Roberts Research Fellow at St Hugh's College, Oxford."

Pragmatics of Computer-Mediated Communication

Pragmatics of Computer-Mediated Communication PDF Author: Susan Herring
Publisher: Walter de Gruyter
ISBN: 3110214466
Category : Language Arts & Disciplines
Languages : en
Pages : 771

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Book Description
Excerpt Open publication The present handbook provides an overview of the pragmatics of language and language use mediated by digital technologies. Computer-mediated communication (CMC) is defined to include text-based interactive communication via the Internet, websites and other multimodal formats, and mobile communication. In addition to 'core' pragmatic and discourse-pragmatic phenomena the chapters cover pragmatically-focused research on types of CMC and pragmatic approaches to characteristic CMC phenomena. Reduced series price (print) available! > For orders, please contact [email protected]

Private Life and Privacy in Nazi Germany

Private Life and Privacy in Nazi Germany PDF Author: Elizabeth Harvey
Publisher: Cambridge University Press
ISBN: 1108484980
Category : History
Languages : en
Pages : 390

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Book Description
Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.

Doing Applied Linguistics

Doing Applied Linguistics PDF Author: Daniel Perrin
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110496607
Category : Foreign Language Study
Languages : en
Pages : 259

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Book Description
How can students be empowered to communicate professionally – as translators, journalists and CCOs? How can professionals engaged in crucial language interactions do the same – pilots, nurses, lawyers and many others? This volume gives answers to these questions, providing insights into critical situations and good practices from many years of research and teaching in a practice-oriented, research driven School of Applied Linguistics.

The Sociolinguistics of Urban Vernaculars

The Sociolinguistics of Urban Vernaculars PDF Author: Norbert Dittmar
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857332
Category : Language Arts & Disciplines
Languages : en
Pages : 295

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Grammar & Corpora 2009

Grammar & Corpora 2009 PDF Author: Marek Konopka
Publisher: BoD – Books on Demand
ISBN: 3823366483
Category : Corpora (Linguistics)
Languages : en
Pages : 604

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Book Description