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Rural Marketing: Text And Cases, 2/E

Rural Marketing: Text And Cases, 2/E PDF Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612

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Book Description

Rural Marketing: Text And Cases, 2/E

Rural Marketing: Text And Cases, 2/E PDF Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612

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Book Description


Services Marketing: Text and Cases, 2/e

Services Marketing: Text and Cases, 2/e PDF Author: Harsh V. Verma
Publisher: Pearson Education India
ISBN: 9788131754474
Category : Services industries
Languages : en
Pages : 680

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Book Description
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District

A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District PDF Author: Nitin Raghunath Zaware
Publisher: Archers & Elevators Publishing House
ISBN: 938324173X
Category : Antiques & Collectibles
Languages : en
Pages :

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Indian Agriculture after the Green Revolution

Indian Agriculture after the Green Revolution PDF Author: Binoy Goswami
Publisher: Routledge
ISBN: 135197632X
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
From a country plagued with chronic food shortage, the Green Revolution turned India into a food-grain self-sufficient nation within the decade of 1968-1978. By contrast, the decade of 1995-2005 witnessed a spate in suicides among farmers in many parts of the country. These tragic incidents were symptomatic of the severe stress and strain that the agriculture sector had meanwhile accumulated. The book recounts how the high achievements of the Green Revolution had overgrown to a state of this ‘agrarian crisis’. In the process, it also brings to fore the underlying resilience and innovativeness in the sector which enabled it not just to survive through the crisis but to evolve and revive out of it. The need of the hour is to create an environment that will enable the sector to acquire the robustness to contend with the challenges of lifting levels of farm income and coping with Climate Change. To this end, a multi-pronged intervention strategy has been suggested. Reviving public investment in irrigation, tuning agrarian institutions to the changed context, strengthening of market institution for better farm-market linkage and financial access of farmers, and preparing the ground for ushering in technological innovations should form the major components of this policy paradigm.

Marketing in the Dark

Marketing in the Dark PDF Author: Jonathan Hill
Publisher: Partridge Publishing Singapore
ISBN: 1482882078
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.

Text & Case Studies on Services Marketing

Text & Case Studies on Services Marketing PDF Author: Dr. Kisholoy Roy
Publisher: KISHOLOY ROY
ISBN:
Category :
Languages : en
Pages : 227

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Book Description
This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of study. The book has been primarily written keeping the Indian markets in focus. In fact, the second chapter of the book discusses some of the major service entities in the country and traces their evolution over the years. Some of the basic and often discussed concepts of service marketing like the tangibility spectrum, service marketing mix, service marketing triangle along with the specific characteristics of services have been discussed in great detail. Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities of the country apart from the professionals attached with the business of developing and marketing services in the country.

Rural Marketing

Rural Marketing PDF Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 9788177589764
Category : Consumer behavior
Languages : en
Pages : 420

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Rural Marketing strategies for FMCG products

Rural Marketing strategies for FMCG products PDF Author: Dr. Pritesh Shukla
Publisher: Lulu.com
ISBN: 1365038874
Category :
Languages : en
Pages : 299

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Marketing Management

Marketing Management PDF Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Marketing
Languages : en
Pages : 728

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Book Description


Rural Tourism and Enterprise

Rural Tourism and Enterprise PDF Author: Ade Oriade
Publisher: CABI
ISBN: 1780647492
Category : Business & Economics
Languages : en
Pages : 283

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Book Description
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.