Author: Jerry Tarver
Publisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
Speech writing is a challenging task, but it can be mastered. In this concise handbook, Tarver explains how to master the skills required by the professional speech writer and describes how to interact successfully with the client for whom the speech is written.
Author: Jerry Tarver
Publisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 185
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Book Description
Speech writing is a challenging task, but it can be mastered. In this concise handbook, Tarver explains how to master the skills required by the professional speech writer and describes how to interact successfully with the client for whom the speech is written.
Author: Merry Aronson
Publisher: John Wiley & Sons
ISBN: 1118041070
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Author: Robert A. Lehrman
Publisher: CQ Press
ISBN: 9781506387741
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Author: Fred J. Evans
Publisher: Greenwood Publishing Group
ISBN: 9780899301563
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.
Author: William B. Tye
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Collective ratemaking in the motor carrier industry is undoubtedly one of the most poorly understood issues in the literature on economic regulation. While strongly held opinions are commonplace, real knowledge of the collective ratemaking process and of how trucking tariffs are constructed is scarce. William Tye closes this gap in our knowledge with the most comprehensive study yet of the effects of the Motor Carrier Act of 1980 on competition on the trucking industry.
Author: Ruth Wodak
Publisher: Walter de Gruyter
ISBN: 3110198983
Category : Language Arts & Disciplines
Languages : en
Pages : 482
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Book Description
As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s reflected in the structure of the volume. Each of these three macro-topics comprises chapters by international scholars from a variety of disciplines and research traditions who each combine up-to-date overviews of the relevant literature with their own cutting-edge research into aspects of different public spheres such as corporate promotional communication, political rhetoric or genre features of electronic mass media. The broad scope of the volume is perhaps best reflected in a comprehensive discussion of communication technologies ranging from conventional spoken and written formats such as company brochures, political speeches and TV shows to emerging ones like customer chat forums, political blogs and text messaging. Due to the books' wide scope, its interdisciplinary approach and its clear structure, we are sure that whether you work in communication and media studies, linguistics, political science, sociology or marketing, you will find this handbook an invaluable guide offering state-of-the -art literature reviews and exciting new research in your field and adjacent areas.
Author: Andrew Crofts
Publisher: Hachette UK
ISBN: 0349406308
Category : Reference
Languages : en
Pages : 240
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Book Description
The Freelance Writer's Handbook will appeal to all aspiring writers, whether they want to write as a full time profession, or simply to supplement their existing income through writing. This inspiring guide will also benefit professional writers and journalists who want ideas on how to find new markets for their work. Helps you to decide what to write and how to sell it· Packed with advice on ghostwriting, travel writing, fiction, short stories, television and radio scripts, newspaper and magazine journalism. Includes valuable information on agents, making contacts, interviewing skills, potential markets, how to get commissioned, and much more. Covers the latest developments in web writing, blogging, and online publishing.
Author: Simon Lancaster
Publisher: Robert Hale Limited
ISBN: 9780709089179
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade—such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.
Author: Leonie Huddy
Publisher: Oxford University Press
ISBN: 9780199729340
Category : Political Science
Languages : en
Pages : 832
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Book Description
Political psychology applies what is known about human psychology to the study of politics. It examines how people reach political decisions on topics such as voting, party identification, and political attitudes as well as how leaders mediate political conflicts and make foreign policy decisions. The Oxford Handbook of Political Psychology gathers together a distinguished group of scholars from around the world to shed light on these vital questions. Focusing first on political psychology at the individual level (attitudes, values, decision-making, ideology, personality) and then moving to the collective (group identity, mass mobilization, political violence), this fully interdisciplinary volume covers models of the mass public and political elites and addresses both domestic issues and foreign policy. Now with new material providing an up-to-date account of cutting-edge research within both psychology and political science, this is an essential reference for scholars and students interested in the intersection of the two fields.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 27
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Book Description
