Theorizing Digital Rhetoric

Theorizing Digital Rhetoric PDF Author: Aaron Hess
Publisher: Routledge
ISBN: 1351788639
Category : Language Arts & Disciplines
Languages : en
Pages : 248

View

Book Description
Theorizing Digital Rhetoric takes up the intersection of rhetorical theory and digital technology to explore the ways in which rhetoric is challenged by new technologies and how rhetorical theory can illuminate discursive expression in digital contexts. The volume combines complex rhetorical theory with personal anecdotes about the use of technologies to create a larger philosophical and rhetorical account of how theorists approach the examinations of new and future digital technologies. This collection of essays emphasizes the ways that digital technology intrudes upon rhetorical theory and how readers can be everyday rhetorical critics within an era of ever-increasing use of digital technology. Each chapter effectively blends theorizing between rhetoric and digital technology, informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies, rhetorical theory, and personal/professional use provide a robust accounting of digital rhetoric that is timely, personable, and useful.

Rhetorical Criticism

Rhetorical Criticism PDF Author: Jim A. Kuypers
Publisher: Rowman & Littlefield
ISBN: 1538138158
Category : Language Arts & Disciplines
Languages : en
Pages : 408

View

Book Description
Helping students learn how to perform rhetorical criticism, this book stresses criticism as an art and as a means to engage in critical thinking. The chapters and sample essays are written by noted experts and geared towards student accessibility. The third edition includes new chapters on visual rhetoric and digital rhetoric.

Ancient Rhetorics and Digital Networks

Ancient Rhetorics and Digital Networks PDF Author: Michele Kennerly
Publisher: University of Alabama Press
ISBN: 0817359044
Category : Language Arts & Disciplines
Languages : en
Pages : 328

View

Book Description
An examination of two seemingly incongruous areas of study: classical models of argumentation and modern modes of digital communication What can ancient rhetorical theory possibly tell us about the role of new digital media technologies in contemporary public culture? Some central issues we currently deal with—making sense of information abundance, persuading others in our social network, navigating new media ecologies, and shaping broader cultural currents—also pressed upon the ancients. Ancient Rhetorics and Digital Networks makes this connection explicit, reexamining key figures, texts, concepts, and sensibilities from ancient rhetoric in light of the glow of digital networks, or, ordered conversely, surveying the angles and tangles of digital networks from viewpoints afforded by ancient rhetoric. By providing an orientation grounded in ancient rhetorics, this collection simultaneously historicizes contemporary developments and reenergizes ancient rhetorical vocabularies. Contributors engage with a variety of digital phenomena including remix, big data, identity and anonymity, memes and virals, visual images, decorum, and networking. Taken together, the essays in Ancient Rhetorics and Digital Networks help us to understand and navigate some of the fundamental communicative issues we deal with today.

Digital Ethics

Digital Ethics PDF Author: Jessica Reyman
Publisher: Routledge
ISBN: 0429561113
Category : Language Arts & Disciplines
Languages : en
Pages : 254

View

Book Description
Digital Ethics delves into the shifting legal and ethical landscape in digital spaces and explores productive approaches for theorizing, understanding, and navigating through difficult ethical issues online. Contributions from leading scholars address how changing technologies and media over the last decade have both created new ethical quandaries and reinforced old ones in rhetoric and writing studies. Through discussions of rhetorical theory, case studies and examples, research methods and methodologies, and pedagogical approaches and practical applications, this collection will further digital rhetoric scholars’ inquiry into digital ethics and writing instructors’ approaches to teaching ethics in the current technological moment. A key contribution to the literature on ethical practices in digital spaces, this book will be of interest to researchers and teachers in the fields of digital rhetoric, composition, and writing studies.

Theorizing Digital Cultures

Theorizing Digital Cultures PDF Author: Grant D. Bollmer
Publisher: SAGE
ISBN: 152645307X
Category : Social Science
Languages : en
Pages : 264

View

Book Description
Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.

Handbook of Research on Narrative Advertising

Handbook of Research on Narrative Advertising PDF Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 400

View

Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Theorizing Digital Divides

Theorizing Digital Divides PDF Author: Massimo Ragnedda
Publisher: Routledge
ISBN: 1315455315
Category : Social Science
Languages : en
Pages : 212

View

Book Description
Although discussion of the digital divide is a relatively new phenomenon, social inequality is a deeply entrenched part of our current social world and is now reproduced in the digital sphere. Such inequalities have been described in multiple traditions of social thought and theoretical approaches. To move forward to a greater understanding of the nuanced dynamics of digital inequality, we need the theoretical lenses to interpret the meaning of what has been observed as digital inequality. This volume examines and explains the phenomenon of digital divides and digital inequalities from a theoretical perspective. Indeed, with there being a limited amount of theoretical research on the digital divide so far, Theorizing Digital Divides seeks to collect and analyse different perspectives and theoretical approaches in analysing digital inequalities, and thus propose a nuanced approach to study the digital divide. Exploring theories from diverse perspectives within the social sciences whilst presenting clear examples of how each theory is applied in digital divide research, this book will appeal to scholars and undergraduate and postgraduate students interested in sociology of inequality, digital culture, Internet studies, mass communication, social theory, sociology, and media studies.

Metabolizing Capital

Metabolizing Capital PDF Author: Christian J. Pulver
Publisher: University Press of Colorado
ISBN: 1607329689
Category : Language Arts & Disciplines
Languages : en
Pages : 233

View

Book Description
Metabolizing Capital outlines a critical ecological framework to guide the theorization of writing and rhetoric in the dynamic contexts of Web 3.0 and environmental crisis. The rise of the global cloud and the internet-of-things have ushered in a new stage of the internet that marks a transition from the celebrated user-generated content of Web 2.0 to the data-driven networks of Web 3.0. As social media networks have expanded, so has the amount of writing and communication we do online. This has created several valuable sub-layers of data and metadata about consumer-citizens that corporations and governments now routinely collect, store, and monetize. This frenzy to collect more data is contributing to several problematic social and environmental concerns as flows of information and capital dangerously accelerate how energy and matter move through ecosystems at every scale. This book explores the planetary consequences of Web 3.0 and the vital role that writing and data production play in accelerating capital circulation, from concerns raised by the growing energy demands of the information industries, to growing streams of electronic waste, to the growing socioeconomic tensions arising as a result of information monopolies. A posthuman, Marxist analysis of digital culture and writing, Metabolizing Capital contributes to and challenges current understandings of rhetorical agency and actor networks. Combining scholarship from writing studies, rhetoric, and composition with research in metabolic ecology, information theory, media studies, cognitive psychology, history, and new materialism, this book should be of interest to scholars in writing studies as well as others who study digital culture, ecological literacies, the history of writing and information, big data, and environmental concerns related to electronics and the information industries.

The Gifting Logos

The Gifting Logos PDF Author: E. Johanna Hartelius
Publisher: Univ of California Press
ISBN: 0520974441
Category : Language Arts & Disciplines
Languages : en
Pages : 226

View

Book Description
The Gifting Logos: Expertise in the Digital Commons provides an extensive analysis of knowledge and creativity in twenty-first century networked culture. Analyzing massive projects like the Wayback Machine, the Internet Archive, and the Creative Commons licenses, The Gifting Logos responds to a fundamental question, What does it mean to know something and to make something? With the idea of a gifting logos, Hartelius integrates three habits of a rhetorical epistemology: the invention of cultural materials such as text, images, and software; the imbuing or encoding of the materials with the creator’s experience; and the constitution and dissemination of the materials as gifts.

A New Handbook of Rhetoric

A New Handbook of Rhetoric PDF Author: Michele Kennerly
Publisher: Penn State Press
ISBN: 0271091525
Category : Language Arts & Disciplines
Languages : en
Pages : 224

View

Book Description
Like every discipline, Rhetorical Studies relies on a technical vocabulary to convey specialized concepts, but few disciplines rely so deeply on a set of terms developed so long ago. Pathos, kairos, doxa, topos—these and others originate from the so-called classical world, which has conferred on them excessive authority. Without jettisoning these rhetorical terms altogether, this handbook addresses critiques of their ongoing relevance, explanatory power, and exclusionary effects. A New Handbook of Rhetoric inverts the terms of classical rhetoric by applying to them the alpha privative, a prefix that expresses absence. Adding the prefix α- to more than a dozen of the most important terms in the field, the contributors to this volume build a new vocabulary for rhetorical inquiry. Essays on apathy, akairos, adoxa, and atopos, among others, explore long-standing disciplinary habits, reveal the denials and privileges inherent in traditional rhetorical inquiry, and theorize new problems and methods. Using this vocabulary in an analysis of current politics, media, and technology, the essays illuminate aspects of contemporary culture that traditional rhetorical theory often overlooks. Innovative and groundbreaking, A New Handbook of Rhetoric at once draws on and unsettles ancient Greek rhetorical terms, opening new avenues for studying values, norms, and phenomena often stymied by the tradition. In addition to the editor, the contributors include Caddie Alford, Benjamin Firgens, Cory Geraths, Anthony J. Irizarry, Mari Lee Mifsud, John Muckelbauer, Bess R. H. Myers, Damien Smith Pfister, Nathaniel A. Rivers, and Alessandra Von Burg.